Naashta is the Gujarati synonym for Snacks. Naashta
is an exciting new snacks online retail brand based out of Mulund, Mumbai. Their
team approached us to help them create an online snacks retail experience that was
different from much of the cluttered, hard-to-use stores currently occupying the
Our research indicated a very low online snacking experience in terms of form and
function. Although most online snacking buyers typically know what they're doing/looking
for, we proposed that it didn't have to be that way. What if an online snacks retailer
employed sleek design and smart functionality with cash-on-delivery option and daily
offers that could convert a novice online shopper into a seasoned enthusiast? We
set out to explore such an answer.
The result of our research and planning came in the form of naashta.in - a sharp,
simple-to-navigate website that engages a broad demographic of snacking customers.
With a growing inventory and customer-trust quickly accelerating, the Naashta brand
has already begun to garner attention as mulund's newest up-and-coming online retailer.
We're proud to be partnered with a brand as forward-thinking and poised for success
A perfect recipe for an online retail experience - Naashta
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